When we aren't doing client work at Design Packaging Inc. we are tinkering away with different ideas and coming up with new and fascinating ways to package products through conceptual projects. Presenting one of those concepts, the Naka Candle.
This was a joint project between myself and Michelle Vilavahn an Intern studying Graphic Design at ASU. We had the idea of creating something that could twist and fold flat in a unique way, and after doing some research online and in origami books we created models of a couple concepts. Once we had settled on a box design I created a dieline and final model while Michelle created the branding and logo.
From the press release,
NAKA Candles, a modern packaging and product concept collaboration between Design Packaging's J. Turner, and M. Vilavahn. The origami based Naka, meaning "the middle" embodies the package and product within emphasizing the center crease that serves the functionality and overall aesthetic.
The visual approach to the candle line is powerful, strong, and focused. The simple contrast between the matte and gloss finishes that accentuate the angled surfaces of the packaging structure highlight the collapsibility of the packaging, as well as the fine line that separates light and dark.
The candle inside dramatizes the centerfold, the black soy wax visually demands attention, and the metal base is designed to leave an impression. Luxury candle packaging designed to honor traditional methods with a modern twist.
Below is a step by step of how the box collapses:
To see some of Michellle's work check out her website here.